In an Absolut World, Good Things Happen When the Lights Go Out
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To: BUSINESS EDITORS
Contact: Sarah Bessette of The Absolut Spirits Company, +1-212- 641-8653, sarah.bessette@absolut.com, or Zlata Faerman of Ketchum, +1-646-935-4185, zlata.faerman@ketchum.com, for ABSOLUT VodkaSee the full content of this document
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In an Absolut World, Good Things Happen When the Lights Go Out
NEW YORK, June 19 /PRNewswire/ -- Sin City is about to go dark. In another bold move from the world's most iconic vodka, ABSOLUT(R) is encouraging consumers and bar/nightclub owners to save energy through a series of "Lights Out" parties, kicking off in Las Vegas this weekend in celebration of its ABSOLUT Global Cooling(TM) campaign. Borne from the brand's "In An ABSOLUT World" advertising campaign, ABSOLUT Global Cooling(TM) encourages consumers to reduce t...
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