The Aveeno(R) Brand Inspires Year-Round Sustainability and Acknowledges Earth Day with New Programs That Elevate the Brand's Commitment to the Environment ; the Aveeno(R) Brand Helps Consumers Reduce, Reuse and 'Upcycle' with the Launch of the Aveeno(R) Sustainability Guide

U.S. Newswire › April 22, 2010

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Summary

SKILLMAN, N.J., April 22 /PRNewswire/ -- As a pioneer in ACTIVE NATURALS(R) technology, a process which combines the best of nature and science, the AVEENO(R) Brand believes that nature is key to making life beautiful. As a result of their longstanding commitment to ACTIVE NATURALS(R) technology, the Brand is dedicated to making sustainable strides for a better planet. This Earth Day, as the AVEENO(R) Brand continues on its journey to providing beauty products that bring out the best of nature, the Brand hopes to inspire consumers to start making their own personal strides in sustainable practices.

In order to help motivate consumers to make a difference, the AVEENO(R) Brand is launching the AVEENO(R) Sustainability Guide Widget. The widget is a fun and unique way to empower consumers to live a more sustainable lifestyle by gauging their daily impact on the environment. Downloadable from the AVEENO(R) Facebook Fan Page, the AVEENO(R) Sustainability Guide Widget lives on the consumer's computer desktop and educates them on how to better reduce, reuse and recycle. Celebrate Earth Day and protecting Mother Earth by visiting www.facebook.com/aveeno to download the free AVEENO(R) Sustainability Guide Widget today!

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The Aveeno(R) Brand Inspires Year-Round Sustainability and Acknowledges Earth Day with New Programs That Elevate the Brand's Commitment to the Environment ; the Aveeno(R) Brand Helps Consumers Reduce, Reuse and 'Upcycle' with the Launch of the Aveeno(R) Sustainability Guide

This state-of-the-art widget engages consumers and educates how they can make easy changes to live a more sustainable life and includes:

An "Eco-quiz" which calculates consumer's everyday consumption to determine how eco-friendly each user is

Customized tips and solutions for living a more sustainable lifestyle

An interactive recycling game designed to excite and...

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