Consumers Fight Back: 'Brand Jamming' Contest to Tweak Hershey for Child Labor Abuses
U.S. Newswire › March 28, 2011
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Summary
Mock Advertisements Target Hershey's Refusal to Crackdown on Highly Controversial Labor Practices: $1,000 Grand Prize
WASHINGTON, March 28, 2011 /PRNewswire-USNewswire/ -- Green America, Global Exchange and the International Labor Rights Forum are launching a brand-jamming contest in order to bring attention to Hershey's failure to crack down on child labor and other abuses in its cocoa supply chain.See the full content of this document
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Consumers Fight Back: 'Brand Jamming' Contest to Tweak Hershey for Child Labor Abuses
Contestants may submit entries under three categories: Slogan/ tagline, print advertisement, or video. These advertisements and slogans will be mock ver...
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