Connecticut in the Dark About Earth Hour ; Direct Energy Reminds Consumers How to Make Every Hour Earth Hour

U.S. NewswireMarch 22, 2010

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HARTFORD, Conn., March 22 /PRNewswire/ -- While international support of Earth Hour, the worldwide energy conservation event, has grown exponentially in a short time, a survey conducted by Direct Energy shows only 10 percent of Connecticut respondents are aware of Earth Hour, the global sustainability movement - now approaching its fourth year. While overall awareness is low, there is a slight growth in participation where 37 percent of respondents plan to take part this year, up from only 28 percent in previous years.

On March 27, an estimated one billion people from 41,000 cities in 87 countries will participate in Earth Hour. Individuals, businesses, and international landmarks including the Golden Gate Bridge, Empire State Building, Eiffel Tower, the Great Pyramids and the city skylines of Las Vegas, Hong Kong and Tel- Aviv pledge to turn out the lights for 60 minutes.

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Connecticut in the Dark About Earth Hour ; Direct Energy Reminds Consumers How to Make Every Hour Earth Hour

"Earth Hour draws everyone's attention to the big impact that can be made in a short amount of time by turning off the lights," said Cory Byzewski, vice president and general manager of Direct Energy. "But Earth Hour means more than just doing without lights for an ...

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