New Research Shows That American Consumers Expect Companies to Be Involved in the Fight Against Aids

U.S. Newswire › November 09, 2004

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NEW YORK, Nov. 9 /U.S. Newswire/ -- A new U.S. study among the most sought after consumers, released today by the Global Business Coalition on HIV/AIDS (GBC), found that an overwhelming majority of consumers (71 percent) believe that companies should be "actively" involved in fighting AIDS.

The study aimed to analyze the perspectives of American consumers about the role of business in the global response to AIDS. The sampling of 800 top consumers across the nation with household incomes larger than $50,000 found that 96 percent of consumers felt that AIDS was a "serious" issue, and 67 percent said that they would pay more for a brand "if I knew that the extra money was going specifically to a program to fight AIDS."

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New Research Shows That American Consumers Expect Companies to Be Involved in the Fight Against Aids

"This research should be a wake-up call to companies. American consumers expect them to be actively involved in the fight against AIDS and y...

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