Axis-Shield Acknowledges World Diabetes Day and Provides an Update On Its Growing Diabetes Franchise in Emerging Markets

U.S. Newswire › January 20, 2011

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Summary

DUNDEE, Scotland, November 15, 2010 /PRNewswire-FirstCall/ -- Axis-Shield plc (LSE:ASD, OSE:ASD) ("Axis-Shield" or the "Company"), the international and innovative in vitro diagnostics company, today announces its participation in World Diabetes Day, a global campaign led by the International Diabetes Foundation to engage people in diabetes advocacy and awareness. Diabetes Education and Prevention is the World Diabetes Day theme for the period 2009-2013 and the campaign slogan for 2010 is 'Let's take control of diabetes Now.' The Axis-Shield Point-of-Care ("PoC") offices in Oslo and Dundee will mark the day with a number of initiatives across its global sites and have encouraged all Axis-Shield subsidiaries and distributors to do the same. Axis-Shield is present in 80 countries around the world and continues to broaden its global presence through the growth of its important diabetes testing franchise.

Diabetes presents a growing burden on the world's economy and will shift the drive to PoC testing in emerging markets, regions where Axis-Shield is well positioned to be part of this change with its highly innovative Afinion(TM) and NycoCard(R) PoC diagnostic HbA1c tests for diabetes. HbA1c is clinically recognised as the key marker for diabetes management[1], reflecting how well the patient has managed blood glucose levels over the preceding three months and is the fastest growing segment of the global PoC test market.

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Axis-Shield Acknowledges World Diabetes Day and Provides an Update On Its Growing Diabetes Franchise in Emerging Markets

A key driver of growth for Axis-Shield is its presence in emerging markets where the Company's high-quality and established NycoCard(R) test platform for HbA1c is extremely well suited to diabetes management, offering simple, accurate and fast testing at the PoC. Axis-Shield is investing in developing its brand in emerging markets and regularly hosts educational workshops, seminars and other marketing activities with...

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