Summary
NEW YORK, Nov. 1, 2011 /PRNewswire/ -- The focus on emerging markets to fuel growth continues to intensify but success has been mixed, according to a new Deloitte survey. While many companies generated revenues from emerging markets in the past year, 31 percent report that revenues from them fell short of goals during the same period.
"There is no 'one-size-fits-all' solution for companies looking to achieve success in emerging markets," said David N. Martin, principal, Deloitte Consulting LLP and U.S. emerging market growth strategies leader. "Consumers in emerging markets are increasingly sophisticated--they know if a product or service is simply a cheaper version with inferior attributes. Offering a lower-priced product or service matters in emerging markets, but it requires customer insight and corporate ability to address unique hurdles in each of those markets."See the full content of this document
Extract
Disappointments Linger: Deloitte
The primary challenges to increasing revenues in emerging markets, according to respondents doing business in emerging markets are:
Providing products and services a...See the full content of this document
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