Dodge Brand Launches Game-Changing Dodge Ram with Game-Changing Marketing Launch
U.S. Newswire › September 18, 2008
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To: ENTERTAINMENT EDITORS
Contact: Eileen Wunderlich, +1-248-512-0332, office, +1-248-705- 7962, cell, ew48@chrysler.com, or Carrie McElwee, +1-248-512-2664, office, +1-248-613-7752, cell, cm63@chrysler.com, both of Chrysler LLCSee the full content of this document
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Dodge Brand Launches Game-Changing Dodge Ram with Game-Changing Marketing Launch
AUBURN HILLS, Mich., Sept. 18 /PRNewswire/ -- The Dodge brand challenges the convention of the truck segment with the game- changing all-new 2009 Dodge Ram and a game-changing marketing launch that connects with consumers through new forms of content, new distribution channels and targeting tools.
Unconventional components of the launch include leveraging consumer fascination with the reality television show genre by partnering with award- winning action adventure director Tony Scott to create a first-of-its-kind, long-form reality competition; innovative brand integrations and ...See the full content of this document
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