Firestone's Been On the Road, Now It's Back On the Air; New Rendition of Popular Theme Song Anchors Ads

U.S. Newswire › March 18, 2004

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Summary

NASHVILLE, Tenn., March 18 /U.S. Newswire/ -- With a hip new rendition of its popular theme song and images that evoke America, Bridgestone/Firestone North American Tire, LLC (BFNT) today announced that it will launch a new, national advertising campaign for Firestone as part of its commitment to the nearly 104-year-old brand.

The national television blitz rolls out March 21 and brings back a completely revitalized and modernized version of the theme song, "Where the Rubber Meets the Road," which last ran as part of a Firestone brand ad campaign in 1988.

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Firestone's Been On the Road, Now It's Back On the Air; New Rendition of Popular Theme Song Anchors Ads

"The Firestone brand is back through the loyalty shown by our consumers, our dealers and our employees. This campaign is just one more example of how we continue to energize the b...

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