Gsma Launches Mwomen Programme with Support of U.S. Secretary of State Hillary Rodham Clinton and Cherie Blair ; Nokia and 20 Mobile Operators Pledge Commitment to Mwomen Programme; Gsma Announces the Mwomen Apps Challenge

U.S. Newswire › October 07, 2010

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WASHINGTON, Oct. 7 /PRNewswire/ -- The GSMA today launched the GSMA mWomen Programme, designed to bring the socio-economic benefits of mobile to women in developing markets worldwide. The launch follows the GSMA's groundbreaking report with the Cherie Blair Foundation for Women, which examined the mobile phone 'gender gap'. The programme represents an unprecedented public-private partnership between the global mobile industry and the international development community, and aims to halve the gender gap from 300 million and bring the power of mobile to more than 150 million women in developing markets, within three years. The initiative was formally launched by Rob Conway, CEO of the GSMA, with U.S. Secretary of State Hillary Rodham Clinton, and Cherie Blair, Founder, Cherie Blair Foundation for Women.

Secretary of State Hillary Clinton outlined the benefits of the mobile channel for empowering women in the developing world. Following on from Secretary Clinton, Cherie Blair highlighted key findings from the report 'Women and Mobile: A Global Opportunity', which was jointly created by the GSMA and the Cherie Blair Foundation for Women, and authored by Vital Wave Consulting. The report, the first detailed global study of its kind, shows that 300 million women in developing countries are missing out on what mobile can enable. By extending the benefits of mobile phone ownership to more women, a host of social and economic goals can be achieved. There is a strong incentive for the private sector to lend their support as closing the mobile phone gender gap represents a US$13 billion incremental, annual revenue opportunity for mobile operators worldwide.

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Gsma Launches Mwomen Programme with Support of U.S. Secretary of State Hillary Rodham Clinton and Cherie Blair ; Nokia and 20 Mobile Operators Pledge Commitment to Mwomen Programme; Gsma Announces the Mwomen Apps Challenge

"Mobile phones are an indispensible personal, economic and development tool, but 300 million women are missing out on the mobile revolution. Helping more women access mobile technology means they can feel safer, improve their literacy, access vital health information and generate a better income. I am thrilled to be an mWomen champion. I know this programme will...

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