Homeownership Begins with Banking Relationship, Credit History; Study of Latinos Shows Need for Better Info About Homeownership

U.S. NewswireJune 16, 2004

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Summary


"One of the clearest findings from the focus groups shows that these Latinos fully embrace the 'American Dream' of homeownership and the possibilities that it can bring to themselves and their families. When focus group participants were asked how many dream of owning a home in the U.S., all hands went up, except for a couple of participants who already owned homes-and even they dreamed of owning a better home in the future," said Sergio Bendixen, president of Bendixen & Associates, the nation's leading independent polling firm in assessing Latino public opinion.

The new research, based on two focus groups -- one in Mobile, Alabama and one in Las Vegas, Nevada -- sheds light on Latinos' banking experiences and explores their attitudes toward establishing bank accounts and becoming homeowners.

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Homeownership Begins with Banking Relationship, Credit History; Study of Latinos Shows Need for Better Info About Homeownership

"Language barriers serve as one of the greatest obstacles to opening a bank account for many Latinos in this study. Additionally, the fear of bank fees, the lack of money for a minimum opening deposit and the lack of proper identification documents rank as top con...

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