Senior Thought Leaders in Nonprofit Marketing Call for Immediate Transformation of Marketing to Ensure Sustainability and Growth

U.S. Newswire › August 11, 2010

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Summary

American Marketing Association 2010 Nonprofit Conference Aims to Equip Attendees to Lead Change in Marketing Transformation

CHICAGO, Aug. 11 /PRNewswire-USNewswire/ -- Some of the country's most prominent and experienced marketing minds in the nonprofit sector are challenging their counterparts to revolutionize marketing in order to sustain their missions and survive and thrive during these uncertain times. These senior marketing leaders will recommend the definitions, structures, approaches and talent required for nonprofits to achieve the best outcomes at the American Marketing Association (AMA) annual Nonprofit Marketing Conference to be held in Chicago on October 11-13.

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Senior Thought Leaders in Nonprofit Marketing Call for Immediate Transformation of Marketing to Ensure Sustainability and Growth

"Nonprofits that seek growth and sustainability have no other choice but to reinvent many things about their organizations. Transforming their approach to marketing is a powerful lever that is tremendously underutilized and, when optimized, can have truly game- changing results,"...

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