NEW YORK, March 31, 2011 /PRNewswire/ -- Because of the time difference, I, like most of Britain, discovered the news of the Tohoku earthquake hours after the record-breaking 9.0 magnitude tremor was recorded 81 miles off the Japanese East Coast - an earthquake so epic that the resulting tsunami reached across the Pacific and the coasts of America and New Zealand. But for the rest of the waking world, news about the unfolding crisis happened instantaneously - because of the amazing reach of social media.Since the coastal communities of Mississippi and New Orleans were hit by hurricane Katrina in 2005, the role social media has played has established itself as the go-to medium during times of crisis for victims, news and relief aid. It proved to be an essential tool during natural disasters in Iceland and Haiti, and now, with the Tohoku earthquake and tsunami in Japan.
Japan, and the Critical Three Ways Social Media Plays During a Crisis
Back in 2005 when Hurricane Katrina rolled through New Orleans the coverage reached the world through traditional media outlets like television, radio and satellite - social media had ye...