Groups: Consumers Should Get What They Pay for and Be Protected Fromfalse Advertising; Savvyshopper.Com Lets Consumers File Complaints

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WASHINGTON, Aug. 26 /U.S. Newswire/ -- The Electronic Retailing Association (ERA) and the National Advertising Review Council (NARC) have joined forces to offer America's consumers a program to help put an end to the dissemination of unsubstantiated and false advertising claims. The new program, called Protecting America's Consumers -- the ERA Self-Regulatory Program, is endorsed by the Federal Trade Commission. It offers consumers a process for filing a complaint about misleading or false information in infomercials or other direct response ads.

"We established this program to offer protection to consumers and help the industry remove fraudulent advertisers from the airwaves," said Barbara Tulipane, president and CEO of ERA. "We asked the National Advertising Review Council, an investigative arm aligned with the Better Business Bureau, to run the program because we needed it to be independent of the industry, as well as effective. We're pleased to offer America's consumers a way to help us keep to our high standards and remove false advertisers from this business."

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Groups: Consumers Should Get What They Pay for and Be Protected Fromfalse Advertising; Savvyshopper.Com Lets Consumers File Complaints

Consumers with a complaint about a false or unsubstantiated ad can simply log o...

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