First National Media Coverage On Pulmonary Fibrosis Drive New Awareness, Provide Hope to Dying Patients,
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Summary
SAN JOSE, Calif., June 17 /PRNewswire-USNewswire/ -- The Coalition for Pulmonary Fibrosis (CPF) said today stories appearing this week on The TODAY Show and CBS News' website, www.cbs.com, provided the first national major media coverage of pulmonary fibrosis (PF) in history. That coverage, viewed by more than five million people, is helping to drive a new level of awareness for this little known disease and is providing hope for thousands suffering from the disease.
Both the NBC's TODAY Show story and the CBS.com story focused on the disease in an interview with California patient Bob O'Rourke, who suffers from the disease and will die from it unless he receives a lung transplant in time. He is partnering with the CPF to build an expanded national awareness campaign. O'Rourke is devoting his time to this national media campaign, despite his desperate fight for survival, because of his concern about how few Americans are aware that there is an untreatable lethal disease taking 40,000 lives a year.See the full content of this document
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First National Media Coverage On Pulmonary Fibrosis Drive New Awareness, Provide Hope to Dying Patients,
O'Rourke, who was the vice president of public relations for California Institute of Technology for more than 20 years, is accustomed to being behind the scenes helping promote other people's st...
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