Academic Experts Refute Alcohol Study Linking Ads to Underage Drinking

U.S. Newswire › August 07, 2006

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Summary

WASHINGTON, Aug. 7 /U.S. Newswire/ -- Two critiques published today in the August issue of the Archives of Pediatrics & Adolescent Medicine by experts in the field of advertising research challenged a widely reported study on alcohol advertising by University of Connecticut Communications associate professor Leslie Snyder, citing serious flaws in the study's methodology, findings and conclusions.

The two critiques were published by Drs. Reginald Smart and Don Schultz, world renowned, academic experts who each have more than 30 years experience analyzing advertising effects.

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Academic Experts Refute Alcohol Study Linking Ads to Underage Drinking

Both experts concluded that Dr. Snyder's study, touted by advocacy groups and by her as the first to show a causal link between alcohol ads and underage drinking, is scientifically flawed a...

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