; -- Retailers Hoping to Sell More Must Convert Browsers to Buyers --

U.S. Newswire › July 20, 2011

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Summary

CHICAGO, July 20, 2011 /PRNewswire/ -- As one of the most important seasons on the retail calendar approaches, retailers can expect bitter news to accompany the sweet: back-to-school shoppers will spend more than last year, but make fewer trips to the store.

According to ShopperTrak -- the world's largest counter and analyzer of retail foot traffic -- national retail sales, when compared to the same period last year, will rise 3.8 percent in August, while foot traffic will decrease 2.9 percent.

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; -- Retailers Hoping to Sell More Must Convert Browsers to Buyers --

ShopperTrak measures foot-traffic in more than 25,000 stores in the United States and analyzes the data in a proprietary econometric model to create its National Retail Sales Estimate(TM) (NRSE) o...

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