Summary
DALLAS, May 11, 2011 /PRNewswire/ -- A year after launching its campaign against texting behind the wheel, AT&T* is enlisting more groups to join the cause. The company today announced a four-year series of contributions totaling $1 million to help educate the public and spread the word about its "Txtng & Drivng...It Can Wait" initiative. This announcement kicks off during National Youth Traffic Safety Month - a time when many teens are hitting the roads for prom, graduation parties, summer jobs and road trips with friends.
According to the National Highway Traffic Safety Administration, the No. 1 cause of death for teens in America are traffic crashes. In fact, eight of the 10 deadliest days for young people on the roads annually fall between May and August.(1) And so far, this year alone in the U.S., there have been more than 425,000 crashes involving drivers using cell phones and texting.(2)See the full content of this document
Extract
Time Spikes with Prom, Graduation and Summer Travel
AT&T continues to raise awareness about the issue of texting and driving through a multifaceted initiative to educate the general public about using wireless devices safely while driving. The company's 10-minute documentary, "The Last Text," launched in December 2010, and since then, has received nearly 2.3 million views. Across AT&T's Facebook pa...
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