Targeting Optimists: Print and Digital Magazine Readers View U.S. Across Magazine Platforms
U.S. Newswire › November 04, 2011
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Summary
NEW YORK, Nov. 3, 2011 /PRNewswire/ -- Consumers' opinions about the U.S. economy are mixed. Almost one-third of American adults (32%) report that economic conditions will worsen over the next 12 months, while nearly four out of ten (38%) foresee no significant change in the nation's economic health. 30% of consumers, however, are more optimistic, believing that America's economy will be better off one year down the road.
This according to the Affinity AMS/Experian Simmons integrated magazine planning database, which combines print and digital magazine audience estimates from Affinity's American Magazine Study with trusted consumer insights from the Simmons National Consumer Study.See the full content of this document
Extract
Targeting Optimists: Print and Digital Magazine Readers View U.S. Across Magazine Platforms
Optimism Levels Differ by Magazine Brand and Delivery Platform
For financial services companies and other magazine advertisers targeting consumers who are bullish on the economy, AMS/Experian Simmons reports that the most optimistic readers are turning to specif...See the full content of this document
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