Teletrax Unveils Latest Release of Broadcast Verification Solution for Direct Response Advertisers
U.S. Newswire › January 09, 2006
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Summary
NEW YORK, Jan. 9 /U.S. Newswire/ -- Teletrax(tm), the first and only global digital video monitoring and media asset management service, today announced the latest release of its broadcast verification solution for direct response advertisers, which establishes compatibility with the standards of COREMedia- Systems, Inc., a provider of direct response management and analysis software and services. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax provides vital broadcast television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and advertisers.
Providing unmatched speed and accuracy in the reporting of broadcast airings, Teletrax monitors advertisement placements on broadcast, cable and satellite television, and tracks paid programming and commercials for the direct response industry. Teletrax's broadcast intelligence is delivered in near-real time via a proprietary website or in data file transfers to clients, enabling them to better manage budgets and to more immediately and effectively adjust media strategies.See the full content of this document
Extract
Teletrax Unveils Latest Release of Broadcast Verification Solution for Direct Response Advertisers
The newest Teletrax release that is enhanced for use by media buyers and advertisers is available exclusively on COREMedia's CoreDirect direct response management system. Through the software integration, Teletrax automatically routes its monitoring data to clients, where the results are seamlessly reconciled against call center information provided by the CoreDirect service suite.
"Teletrax's compatib...See the full content of this document
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